To launch Consul's new microwave that re-heats pizzas to perfection, we transformed the most traditional pizzerias in the country into Consul stores. And let people have delicious leftover pizza reheated to perfection for breakfast and buy our new microwaves straight from the pizzerias.

To launch Mike’s new global concept “Lemonade for Adults” we went through the pros and cons of being a young adult in today’s world.

Brazil has 12 million illiterate adults. 30% of them work in construction. As one of the biggest construction companies in the country, MRV transformed every construction sight into schools for those who build the future of our country.

For the first time, a Corona campaign disposed of the image of the iconic Corona bottle itself. With negative space where the bottle should be, the campaign calls attention to recycling and encourages people to return Corona packaging correctly, without polluting beaches and oceans. 

The canceling of carnival due to COVID-19 impacted those who rely on the festivity to have their biggest pay-day of the year: street vendors. For the first time, the faces of carnival wouldn’t sell beverages on the streets. But only on the streets.

A vending machine at Sao Paulo airport that handed out free KitKat but only to those with delayed flights. The machine scans their boarding passes, then recognizes if their flight is on the delayed list and delivers the candy bar.

If you don't have a Brastemp refrigerator, the water you drink probably tastes like what you have inside your fridge. That's why we created a special line of bottled waters with fish, onion, chicken, and pizza flavors

Older dogs are 5x less likely to be adopted than puppies because people believe they can't learn new tricks. To prove them wrong, we trained stray dogs to grab beers inside Consul's new beer fridge, turning old buddies into beer buddies.

Since the Barbie movie premiere, many brands used pink to attract fans. But Barbie’s wardrobe lacked the iconic Burger King crown. We saw an opportunity to add fun by partnering with Barbie and making the crown a must-have accessory. This sparked attention and conversations among fans and consumers.

In summer 2017, in collaboration with Corona, we created a 98-meter giant beach towel that broke the world record, fitting over 300 people. Since people in China often don't take time to watch the sunset, we designed the towel to encourage experiencing the golden hour. The event was held by the Huangpu River in Shanghai, inviting people to unwind and enjoy the sunset with a Corona.