Longest Towel — FR

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Pizzeria Di Yesterday ^Consul
Lemonade For Adults^Mikes
Building Futures ^Mikes
Coronaless ^Corona
Faces of Carnival ^Ambev
Delayed Flight Machine ^KitKat
Fridge Water ^Brastemp
Beer Buddies ^Consul
Barbie Crown ^{Burger King}
World’s Longest Beach Towel ^Corona
Pride Constitution ^{Bar Association}
Milanese-se ^{Burger King}
Memories ^Lacta
Dear Trash ^Ambev
End Of The World^KitKat
Pride Never Stops ^Ambev
Don't Come Back ^Nike
Shanghai Fast ^Nike

About me

Hi, I’m Felipe Revite a senior creative/art director with 15 years of experience in advertising, continuously seeking the best ideas. Over the years, I've had the privilege of working on a wide range of campaigns at some of the industry’s top agencies, including Wieden+Kennedy, DAVID São Paulo, and DM9.

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World’s Longest Beach Towel

Corona
Wieden+Kennedy Shanghai
2017

In summer 2017, in collaboration with Corona, we created a 98-meter giant beach towel that broke the world record, fitting over 300 people. Since people in China often don't take time to watch the sunset, we designed the towel to encourage experiencing the golden hour. The event was held by the Huangpu River in Shanghai, inviting people to unwind and enjoy the sunset with a Corona.