Felipe Revite  Creative Director
12.World’s Longest Beach Towel

Corona
Wieden+Kennedy Shanghai
2017


In summer 2017, in collaboration with Corona, we created a 98-meter giant beach towel that broke the world record, fitting over 300 people. Since people in China often don't take time to watch the sunset, we designed the towel to encourage experiencing the golden hour. The event was held by the Huangpu River in Shanghai, inviting people to unwind and enjoy the sunset with a Corona.